- Posted onAugust 25, 2025
- By Jessica I. Marschall, CPA, ISA AM
The global green building materials market is on pace to nearly double, from $332.1 billion in 2024 to $708.9 billion by 2030. This represents a significant 14% compound annual growth rate (CAGR), placing it among the fastest-growing sectors within construction and real estate. The CAGR itself tells a powerful story: it indicates not just linear expansion, but a compounding acceleration of market demand year over year. At this pace, the sector is projected to add nearly $377 billion in new market value in just six years.
This growth is fueled by several converging forces: shifting building codes that prioritize energy efficiency, government incentives for sustainable construction, and rising consumer demand for environmentally responsible projects. It also underscores an often overlooked fact, green building is not only about new technology, but about smarter resource allocation. That is where the secondary market for reclaimed materials becomes essential.
This explosive trajectory offers fertile ground for the secondary materials economy, where deconstructed building components, appliances, fixtures, and lighting gain renewed economic value. Our companies, GM-ESG and The Green Mission Inc., are uniquely positioned to catalyze this shift from linear consumption to circular reuse.
The Green Mission Inc.: Deconstruction Meets Stewardship
Based in Fredericksburg, VA, The Green Mission Inc. has established itself as a leader in deconstruction and non-monetary charitable contributions, as well as the valuation expertise required for IRS tax deductibility. Our team specializes in personal property appraisals, valuation, and deconstruction management, all aimed at diverting materials from landfills and supporting sustainable reuse.
With the complementary support of our tax practice of 25 years, MAS LLC, we provide both the technical valuation and the compliance framework that motivates property owners to deconstruct and donate rather than demolish and dump. For example, our collaborations have successfully repurposed office furnishings from corporate relocations into public schools, demonstrating how targeted donations can deliver both environmental and community impact.
Through GM-ESG Solutions, we extend this mission to commercial and retail clients by enabling donations of excess inventories such as furniture, fixtures, and equipment (FF&E), seasonal overstocks, and discontinued products. GM-ESG provides valuation, categorization, and donation processing to qualified 501(c)(3) organizations and social-resale channels.
Equally important, we integrate these contributions into expansive ESG reporting frameworks, quantifying carbon savings, landfill diversion, and social impact. With partners like Carbon-Wise, led by Elisabeth Baudinaud of Vancouver, and United Asset Management with Nichole Erickson, we are building systems that tie sustainability directly to measurable financial and compliance outcomes.
By doing so, GM-ESG is helping to scale a functional secondary economy, partnering with deconstruction contractors, nonprofits, resale platforms, and retailers across markets to expand both access to and visibility of reused building materials.
Traditional demolition results in vast quantities of reusable material being lost to landfills. By contrast, deconstruction can reclaim up to 25% of a typical home’s materials for direct reuse and recycle up to 70% more. This process is labor-intensive, creating 6–8 jobs for every one job in traditional demolition, while also developing durable workforce skills that cannot be outsourced or replaced by automation.
From a climate perspective, reusing materials reduces both the emissions tied to manufacturing new products and the methane released by landfill waste. In this way, deconstruction aligns seamlessly with green building’s push to reduce embodied carbon, one of the most significant frontiers in sustainable construction.
As the green building materials market advances toward $709 billion by 2030, the value of reclaimed materials and verified reuse will most likely increase in tandem. A 14% CAGR means the sector is expanding not just in scale but in speed, creating opportunities for those who can supply, validate, and distribute reclaimed materials in a way that aligns with mainstream construction and design.
Our companies, GM-ESG and The Green Mission Inc., provide precisely that infrastructure. By combining valuation expertise, deconstruction logistics, donation facilitation, and ESG measurement, we create a replicable framework for bringing secondary materials into the heart of the green building economy.
Forecasting Growth in the Next Decade
Given current trends and the momentum of both regulation and consumer demand:
- Secondary material supply chains will expand rapidly to meet both economic and regulatory demand.
- Resale marketplaces, both physical and digital, will play a central role in distributing reclaimed goods.
- Tax-deductible donations will make deconstruction economically viable, while growth of a retail resale market will create opportunities for individual sellers outside of tax-driven motivations.
- ESG reporting requirements will continue to push organizations to measure, validate, and disclose the impact of material reuse—exactly the services GM-ESG provides.
By integrating appraisal services, deconstruction management, donation infrastructure, and ESG impact validation, GM-ESG and The Green Mission Inc. are aligning their mission with one of the fastest-growing global markets. The 14% CAGR of the green building materials industry highlights not only the urgency but also the economic potential of sustainable construction.
As we look to the next decade, our work represents more than waste diversion: it is a pathway to a circular economy where community benefit, economic rationality, and environmental stewardship converge.
